1. Introduction
Welcome to Line Guide. Line Guide is developed and operated by Line Guide Trading Co., Ltd. (formally registered in China as 枝江市线导商贸有限公司), with its registered office located at 33 Dashi Street, Dongshi Town (2nd Floor), Yichang 443200, China. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.lineguide.autos or use any of our services related to computer systems design and related services. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, lawful, and responsible manner.
By accessing or using the Line Guide website and our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of our website and services immediately. We encourage you to review this Privacy Policy periodically, as we may update it from time to time to reflect changes in our practices, legal obligations, or operational requirements. Your continued use of our website after any modifications constitutes your acceptance of the revised policy. This document serves as a comprehensive statement of our data handling philosophy, designed to give you clarity and control over your personal information. We take our role as a data controller seriously, and we have designed our systems and processes with privacy as a foundational principle rather than an afterthought. Every decision we make about data collection and processing is filtered through the lens of necessity, proportionality, and respect for the individuals whose information we handle.
2. Information We Collect
In the course of operating our website and delivering computer systems design and related services, Line Guide collects several categories of information. We collect only what is necessary to provide, maintain, and improve our services, and we strive to be transparent about the nature and purpose of each category. The information we gather can be broadly divided into information you provide directly to us and information that is collected automatically through your interaction with our website.
2.1 Information You Provide Voluntarily
When you engage with Line Guide through our website, you may choose to provide us with personal information in a variety of contexts. This includes, but is not limited to, when you fill out a contact form, request a quote for our computer systems design services, subscribe to our newsletter, register for an account, participate in surveys or promotions, or communicate with us via email or phone. The types of information you may voluntarily provide include your full name, email address, telephone number, company name, job title, physical or mailing address, billing information when applicable, and any other details you choose to include in your communications with us. When you send us a message describing your project requirements, the content of that message is also considered personal information to the extent that it identifies you or your organization. We treat all information you voluntarily share with the same level of care and confidentiality, regardless of whether it falls under a strict legal definition of personal data. You are never obligated to provide any information, but certain features of our website and certain services may be unavailable to you if you choose not to share the required details. We will always make it clear which fields are mandatory and which are optional at the point of data collection.
In addition to the standard contact details, if you engage Line Guide for a professional service engagement, we may collect additional business-related information such as project specifications, technical requirements, system architecture details, and communications pertaining to the scope and delivery of our services. This information is essential for us to understand your needs and to deliver the high-quality systems design solutions that define our business. We also maintain records of our correspondence with you, including emails, phone call summaries, and meeting notes, which help us provide consistent and personalized service over time. Any information shared during the course of a consulting engagement is handled with the utmost discretion and is used exclusively for the purpose of completing the agreed upon work. We never repurpose confidential project information for marketing or any other unrelated activity without your explicit consent.
2.2 Information Collected Automatically
When you visit the Line Guide website, certain information is collected automatically by our servers and third-party analytics tools. This automatic collection helps us understand how visitors interact with our site, which pages are most useful, and how we can improve the overall user experience. The automatically collected information may include your Internet Protocol (IP) address, browser type and version, operating system, device type, screen resolution, referring and exit pages, the dates and times of your visits, pages viewed, time spent on each page, clickstream data, and other usage and diagnostic information. This information is generally aggregated and anonymized, meaning it cannot be used to identify you personally without additional effort. However, because IP addresses can be considered personal data under certain privacy regulations, we treat all automatically collected data with the same protective measures we apply to voluntarily provided information.
We also use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience and to gather analytical data about site traffic and usage patterns. These technologies allow us to recognize your browser when you return to our site, remember your preferences, and deliver a more personalized experience. Detailed information about our use of cookies and your choices regarding them is provided in Section 6 of this policy. In addition to our own data collection, we may use third-party analytics services such as Google Analytics, which collect information about your use of our site in accordance with their own privacy policies. We configure these services to anonymize IP addresses whenever possible, and we do not merge personally identifiable information with non-personally identifiable data collected through automated means unless you have given us clear permission to do so.
3. How We Use Your Information
Line Guide uses the information we collect for a range of purposes, all of which are designed to support the delivery, improvement, and security of our services. Primarily, we use your information to respond to your inquiries, process your requests, and provide the computer systems design and related services that you have asked us to perform. This includes using your contact details to communicate with you about project milestones, deliverables, and any questions or issues that may arise during the course of an engagement. If you have requested a quote or consultation, we use the information you provide to prepare a tailored proposal that addresses your specific technical requirements and business objectives. Without your information, we would be unable to establish and maintain the professional relationship that is central to our service model.
Beyond the direct provision of services, we also use your information to improve and optimize our website and service offerings. This includes analyzing usage trends, diagnosing technical problems, preventing and detecting fraud or security incidents, and conducting research and development to enhance our systems design capabilities. We may use aggregated and anonymized data for business intelligence, market research, and strategic planning purposes. When you subscribe to our newsletter or marketing communications, we use your email address to send you relevant updates, industry insights, and information about new services or features that we believe may interest you. You may opt out of marketing communications at any time by clicking the unsubscribe link included in every email or by contacting us directly. We will never use your information for purposes materially different from those disclosed in this policy without first providing you with notice and an opportunity to consent where required by applicable law. Additionally, we use your information to comply with our legal obligations, respond to lawful requests from public authorities, enforce our terms of service, and protect the rights, property, and safety of Line Guide, our clients, and the public.
4. Legal Bases for Processing
Line Guide processes personal data in accordance with applicable data protection laws, including where relevant the General Data Protection Regulation (GDPR) for users located in the European Economic Area, the California Consumer Privacy Act (CCPA) for residents of California, and other regional and national privacy frameworks. For each category of personal data we process, we rely on one or more specific legal bases to ensure that our data handling is lawful and transparent. The primary legal bases upon which we rely include the performance of a contract, our legitimate business interests, compliance with legal obligations, and your consent. These legal foundations provide the framework within which all our data processing activities operate.
The most common legal basis for our processing is the necessity to perform a contract with you or to take steps at your request prior to entering into a contract. When you engage Line Guide for computer systems design services, we need to process your personal and business information to fulfill our contractual obligations, deliver the agreed upon work, manage billing, and provide customer support. We also rely on our legitimate interests as a business, which include the operation and improvement of our website, the development of new services, the prevention of fraud, and the direct marketing of our services to existing and prospective clients, provided that such interests are not overridden by your fundamental rights and freedoms. In certain circumstances, such as when we are required to disclose information to tax authorities or regulatory bodies, we process personal data to comply with our legal obligations. Finally, we rely on your consent for specific processing activities, such as sending you marketing communications or placing non-essential cookies on your device. Where consent serves as the legal basis, you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before the withdrawal. We are committed to ensuring that our processing activities are always anchored in a valid legal basis, and we regularly review our practices to confirm ongoing compliance.
5. Data Sharing and Disclosure
Line Guide does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only in the limited circumstances described in this section, and always with your privacy and data security as our foremost consideration. The third parties with whom we may share your information include service providers and business partners who perform functions on our behalf, such as website hosting, data storage and backup, email delivery, analytics, payment processing, and customer relationship management. These service providers are contractually bound to use your information only as necessary to provide the services to us and are required to maintain appropriate technical and organizational security measures to protect your data. We carefully vet all third-party vendors to ensure they meet our privacy and security standards before granting them access to any personal information.
In addition to service providers, we may disclose your information when required by law, such as in response to a court order, subpoena, or other lawful request by public authorities, including those outside your country of residence to meet national security or law enforcement requirements. We may also disclose information to protect the rights, property, or safety of Line Guide, our employees, our clients, or the public, including exchanging information with other companies and organizations for fraud protection and credit risk reduction purposes. In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction, but we will notify you before your information is transferred and becomes subject to a different privacy policy. We may also share aggregated, de-identified, or anonymized data that does not identify any individual with third parties for research, marketing, analytics, and other business purposes. When we share such data, we ensure that reasonable measures are taken to prevent re-identification of any individual from the data sets.
6. Cookies and Tracking Technologies
Line Guide uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors come from. Cookies are small text files that are placed on your device when you visit a website. They serve a variety of functions, from enabling basic website functionality to providing insights about user behavior that help us optimize our content and services. The cookies we use fall into several categories: essential cookies, which are necessary for the basic operation of our website and cannot be disabled without affecting site functionality; performance and analytics cookies, which help us count visits and traffic sources so we can measure and improve site performance; functional cookies, which allow the website to remember choices you make and provide enhanced, more personalized features; and targeting cookies, which may be set through our site by advertising partners to build a profile of your interests and show you relevant ads on other sites.
You have the ability to control and manage cookies in several ways. Most web browsers allow you to delete cookies from your computer, block the acceptance of cookies, or receive a warning before a cookie is stored. Please be aware that if you choose to block all cookies, certain features of the Line Guide website may not function as intended, and your browsing experience may be diminished. You can also manage your cookie preferences by adjusting the settings available through our cookie consent banner, which is presented when you first visit our site. In addition to cookies, we may use web beacons, also known as clear GIFs or pixel tags, which are tiny graphics files that contain a unique identifier and allow us to recognize when someone has visited our website or opened an email we have sent. These technologies are used in conjunction with cookies to compile aggregated statistics about website usage and email engagement. We do not use web beacons or similar technologies to collect personal information without your knowledge. For more detailed information about the specific cookies we use and their purposes, please consult our Cookie Notice, which is available upon request.
7. Data Retention
Line Guide retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. The specific retention period depends on the nature and sensitivity of the information, the purposes for which it was collected, and any legal, regulatory, or operational requirements that mandate its preservation. For example, information related to active client engagements is retained for the duration of the engagement and for a reasonable period thereafter to address any post project questions, warranty claims, or potential legal disputes. Contact form submissions and general inquiries are typically retained for up to two years from the date of the last correspondence, unless a longer retention period is necessitated by the commencement of a business relationship or legal obligation.
When the retention period expires or when you request deletion of your data, we take reasonable steps to securely delete or anonymize your personal information so that it can no longer be associated with you. In some cases, we may retain certain information in an aggregated or anonymized form that does not identify you, for research, statistical, or analytical purposes. Records that we are required to retain for legal compliance, tax, or accounting purposes are kept for the duration mandated by the relevant statute or regulation. Financial transaction records, for instance, are generally retained for a minimum of seven years to comply with tax and accounting laws. Throughout the retention period, we apply the same security standards and access controls to your data as we do to all active data sets. Once the applicable retention period has concluded, your personal information is either securely destroyed using industry-standard methods or anonymized so that it can no longer be used to identify you. We review our data retention practices annually to ensure that we are not holding personal information longer than necessary and that our retention schedules remain aligned with evolving legal requirements and business needs.
8. Data Security
The security of your personal information is a top priority at Line Guide. We have implemented and maintain a comprehensive set of administrative, technical, and physical safeguards designed to protect your data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Our security measures are continuously reviewed and updated to address emerging threats and to remain aligned with industry best practices. Technical safeguards include the use of Transport Layer Security (TLS) encryption for all data transmitted between your browser and our servers, ensuring that any information you submit through our website is protected in transit. We employ firewalls, intrusion detection and prevention systems, and regular vulnerability scanning to defend our network perimeter against unauthorized access. Access to personal data within our organization is restricted to authorized personnel who have a legitimate business need and who are bound by strict confidentiality obligations.
On the administrative front, we maintain a formal information security program that includes regular employee training on data protection and privacy best practices, access control policies, incident response procedures, and periodic security audits conducted by both internal teams and external assessors. All employees and contractors are required to acknowledge and adhere to our data handling policies, and violations are subject to disciplinary action up to and including termination of employment or contract. Physical security measures at our facilities include controlled access systems, security cameras, and secure storage for any physical records. We also employ secure data backup procedures and disaster recovery plans to ensure the availability and resilience of our systems. Despite our best efforts, no method of transmission over the Internet or electronic storage is completely secure. In the event of a data breach that affects your personal information, we will notify you and the relevant supervisory authorities in accordance with the timelines and procedures required by applicable law. We will also take immediate remedial action to contain the breach, assess its impact, and prevent recurrence. You can contribute to the security of your information by choosing strong passwords, keeping your login credentials confidential, and notifying us promptly of any suspected unauthorized access to your account.
9. International Data Transfers
Line Guide is headquartered in Yichang, China, and our primary data processing operations are conducted in China. However, as a provider of computer systems design and related services to clients around the world, and in order to deliver our services effectively, we may need to transfer, store, or process your personal information in countries other than the one in which you reside. These countries may have data protection laws that differ from those of your jurisdiction of residence. When we transfer personal data across international borders, we take appropriate measures to ensure that your information receives an adequate and equivalent level of protection, in accordance with the principles set forth in this Privacy Policy and applicable data protection laws.
For transfers of personal data from the European Economic Area, the United Kingdom, or Switzerland to countries that have not been deemed to provide an adequate level of data protection by the relevant authorities, we rely on recognized legal mechanisms to safeguard the transfer. These mechanisms include the European Commission Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, and any successor or equivalent frameworks. We also conduct transfer impact assessments to evaluate the legal and practical risks associated with cross-border data flows and to implement supplementary measures where necessary. For data subjects in other regions, we apply locally mandated safeguards or, in their absence, we adhere to contractual terms that impose data protection obligations on the recipient that are substantially equivalent to those governing our own handling of the data. You may request additional information about the specific safeguards we apply to international data transfers by contacting us using the details provided in Section 15 of this policy. We remain committed to ensuring that regardless of where your data is processed, it is treated with the same level of care and respect that we apply to all personal information under our stewardship.
10. Privacy for Children
The Line Guide website and our computer systems design services are not directed to, nor intended for, individuals under the age of eighteen. We do not knowingly collect, use, or disclose personal information from children under the age of sixteen, and we do not target our marketing efforts or content toward minors. Our services are designed for business professionals, organizations, and adults who are engaged in or seeking computer systems design and related services. If you are a parent or legal guardian and you believe that your child has provided us with personal information without your consent, we urge you to contact us immediately so that we can take prompt steps to remove that information from our systems.
In the event that we become aware that we have inadvertently collected personal information from a child under the age of sixteen without verified parental consent, we will take immediate steps to delete that information from our records. We have implemented reasonable procedures to prevent the collection of data from minors, including age-gating mechanisms where appropriate and clear disclosures on our site regarding the intended audience. We comply with the Childrens Online Privacy Protection Act (COPPA) in the United States and similar child-oriented privacy protections that exist in other jurisdictions. We encourage parents and guardians to monitor and supervise their childrens online activities and to instruct them never to provide personal information on any website without permission. Our commitment to protecting the privacy of children extends beyond legal compliance; it reflects our organizational values and our belief that the digital environment should be safe for users of all ages. If you have any questions or concerns regarding our approach to childrens privacy, please do not hesitate to reach out to our Data Protection team.
11. Your Rights and Choices
Line Guide is committed to providing you with meaningful control over your personal information. Depending on your jurisdiction of residence and the applicable data protection laws, you may have the following rights with respect to the personal data we hold about you. We will respond to all valid requests to exercise these rights within the timeframes required by law and at no cost to you, unless the request is manifestly unfounded or excessive. The specific rights available to you may include the right to access your personal data, which allows you to request a copy of the information we hold about you, along with details about how we process it and with whom we share it. You may also have the right to rectification, enabling you to correct inaccurate or incomplete personal data we maintain about you. The right to erasure, commonly known as the right to be forgotten, permits you to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or when you have withdrawn your consent.
Additional rights that may be available to you include the right to restrict processing, which allows you to limit how we use your data while a dispute about its accuracy or our legitimate grounds for processing is being resolved. The right to data portability enables you to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller without hindrance. You may have the right to object to the processing of your personal data for direct marketing purposes, for profiling related to direct marketing, or for processing based on our legitimate interests. The right to withdraw consent applies where we rely on your consent as the legal basis for processing; withdrawal does not affect the lawfulness of processing carried out before the withdrawal. You may also have the right not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significant effects. Residents of California may have rights under the California Consumer Privacy Act, including the right to know what personal information is collected, disclosed, or sold, and the right to opt out of such sales. To exercise any of these rights, please contact us using the details in Section 15. We may need to verify your identity before processing your request, which may involve asking you to provide additional information. You also have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not adequately addressed your concerns.
12. Third-Party Links
The Line Guide website may contain links to other websites, applications, and online services that are not owned, operated, or controlled by Line Guide or Line Guide Trading Co., Ltd. These third-party links are provided for your convenience and informational purposes only. If you click on a link to a third-party site, you will be directed away from our website and will be subject to the privacy policy, terms of service, and data handling practices of that third party. Line Guide does not endorse, monitor, or accept any responsibility for the content, privacy practices, or security of any linked third-party website. We strongly encourage you to review the privacy policies of every website you visit before you provide any personal information to that site.
We make reasonable efforts to ensure that the third-party links we provide are to reputable and relevant resources, but we cannot guarantee the privacy or security of any information you choose to share with third parties through our website or otherwise. Our inclusion of a link does not imply any affiliation with, sponsorship of, or endorsement by the linked entity. This policy applies solely to information collected by Line Guide through our website and services. It does not apply to information collected offline or through any other means, including through any third-party application or content that may link to or be accessible from our site. If you have a privacy-related concern regarding a third-party site that you visited after clicking a link on our website, please direct your inquiry to the operators of that site. We also recommend that you exercise caution and review the security indicators (such as the padlock symbol in your browser) before entering sensitive information on any website.
13. Do Not Track Signals
Some web browsers offer a Do Not Track (DNT) setting that, when enabled, sends a signal to websites indicating that you do not wish to be tracked across different websites over time. At this time, the Line Guide website does not respond to browser Do Not Track signals. The reason for this is that there is currently no universally accepted standard for how websites should interpret and respond to DNT signals, and the mechanisms for honoring such signals remain fragmented across the technology industry. We continue to monitor developments in this area and may adopt a DNT signal response policy in the future if and when a consistent industry standard emerges and is widely recognized by regulators.
Despite not processing browser DNT signals, we remain committed to providing you with meaningful control over your online tracking preferences through other mechanisms. As described in Section 6 of this policy, you can manage your cookie preferences via our cookie consent banner and through your browser settings. You may also opt out of certain tracking and analytics services directly through those services own opt-out mechanisms. For example, Google provides a browser add-on that allows you to opt out of Google Analytics tracking across all sites that use the service. We believe that giving you clear, actionable controls over your data, rather than relying on inconsistently implemented browser signals, is the more effective and user-centric approach to privacy management. If you have questions about how we currently handle web tracking or suggestions about how we might improve our approach, we welcome your feedback through the contact channels listed in Section 15.
14. Changes to This Privacy Policy
Line Guide reserves the right to modify, amend, or update this Privacy Policy at any time and for any reason, as dictated by changes in our business practices, technology, legal requirements, or the broader regulatory landscape. When we make changes to this policy, we will update the effective date at the top of the page and post a prominent notice on our website for a reasonable period prior to the changes taking effect, particularly if the changes are material in nature or affect the way we use your personal information. For material changes, we may also notify you directly via email if you have provided us with your email address and have an ongoing relationship with us, or through a notification when you next log into your account on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. By continuing to access or use the Line Guide website and our services after the effective date of any revised policy, you acknowledge and accept the updated terms. If you disagree with any changes, you should discontinue use of our website and services and contact us to request deletion of your personal data. We will archive previous versions of this Privacy Policy and make them available upon request, so that you can see how our data handling practices have evolved over time. Our commitment is to continually improve our privacy practices and to communicate any changes in a clear, transparent, and timely manner.
15. Contact Information
If you have any questions, concerns, comments, or requests regarding this Privacy Policy, our data handling practices, or your personal information, we encourage you to contact us. We take all privacy-related inquiries seriously and will make every effort to respond promptly and thoroughly. Our Data Protection team is available to address your concerns and to assist you in exercising your rights as described in this policy. You can reach us through any of the following channels.
Line Guide Trading Co., Ltd.
Registered Office: 33 Dashi Street, Dongshi Town (2nd Floor), Yichang 443200, China
Website: www.lineguide.autos
Email: contact@lineguide.autos
Phone: +1 325 625 6576
For matters specifically related to data protection and privacy, you may also reach our designated Data Protection Officer by sending an email with the subject line Attention: Data Protection Officer to contact@lineguide.autos. If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to file a complaint with your local data protection supervisory authority if you believe that our processing of your personal data violates applicable law. We would, however, appreciate the opportunity to address your concerns directly before you approach a regulatory body, and we encourage you to contact us first so that we can work toward a satisfactory resolution. Your trust is essential to our business, and we are dedicated to earning and maintaining it through transparency, accountability, and respect for your privacy at every stage of our relationship.